It was almost called “The CrossFit Reebok Games” As part of being the title sponsor, Reebok’s name was to be attached to the CrossFit Games. It just flies in the face of all of us who believe in human decency and compassion and supporting each other. Reebok Cuts Decade-Long CrossFit Partnership After Insensitive George Floyd Tweet: Rich Froning also comments on the situation. Airrosti has many strong partnerships with CrossFit facilities across the country. Ryan Brooks is a politics reporter for BuzzFeed News and is based in New York. In their statement to FN, Reebok continues: "Reebok is really going full-bore, having opened up a CrossFit gym at Reebok HQ and hiring two elite CrossFit athletes as coaches for their staff", according to Kareem Mayan. "Our partnership with CrossFit HQ comes to an end later this year. The partnership deal between Reebok and CrossFit HQ will end before 2021. Mr. Tia-Clair Toomey ‘saddened’ and ‘disappointed’ by CrossFit founder. The deal will not be renewed because of a tweet about George Floyd and the new coronavirus (COVID-19) pandemic. Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. Perhaps we're still in the honeymoon phase, but so far, so good. Ao continuar com a navegação em nosso site, você aceita o uso de cookies. And goodbye.”. After all, there's always reason to be wary of big corporate interests, right? In the post, Royse shared a note she had sent to CrossFit HQ detailing why her gym would not be renewing its affiliate membership when their contract ended. Reebok International Limited (/ ˈ r iː b ɒ k /) is an Anglo-American footwear and clothing company that has been a subsidiary of German sporting goods giant Adidas since August 2005. Reebok ends its partnership with fitness brand CrossFit, launching a series of cancellations by joint ventures and athletes.The separation follows the insensitive tweet of CrossFit founder Greg Glassman.. After the Health Metric and Assessment Agency classified racism as a public health issue, Glassman asked, … “Our partnership with CrossFit HQ comes to an end later this year. "I sent that note because I assumed that you cared, I thought that they cared, and also to say, 'Hey, as a brand you are headed for some trouble in this situation and you might want to take heed so things don't explode.' Reebok said it would end its partnership with CrossFit Inc. once it fulfils its current contract obligation as the title sponsor for the 2020 CrossFit Games. You've let your politics warp you into something that strikes me as wrong to the point of being evil. Highlights of our affiliate program are: 7% commission on all sales And some CrossFit boxes have already done so. Reebok has been the exclusive outfitter of CrossFit and the CrossFit Games since 2011. When a new partnership between CrossFit and Reebok was announced last November, it wasn't at all clear how this would affect the global CrossFit community -- and as a result, plenty of hand-wringing ensued. PHOTO/SHUTTERSTOCK. Toomey, who hails from Australia and is the three-time women's defending champion, says her future with CrossFit is unclear. Reebok and hundreds of athletes have cut ties with CrossFit after founder Greg Glassman tweeted 'it's FLOYD-19' on Sunday in response to an Institute for Health Metrics and Evaluation tweet. Thanks!". Nick Hurndon, owner of Portland, Ore.-based CrossFit Magnus, shared a letter on Twitter that he said he already shared with members. Please fill out this field with valid email address. Reebok is committed to getting people to commit to fitness. “Our partnership with CrossFit HQ comes to an end later this year. Never thought that could be. Reebok Ends Partnership With CrossFit After Insensitive George Floyd Twitter Comment Click here to read the full article. Sports footwear giant Reebok has decided to end its partnership with CrossFit Inc. later this year following an insensitive comment by the fitness organization's chief executive concerning protests against racial injustice roiling the US. The contract is really interesting (if you’re into that stuff) and aside from the contractual lingo there are a lot of fascinating tidbits throughout the document. "Reebok is really going full-bore, having opened up a CrossFit gym at Reebok HQ and hiring two elite CrossFit athletes as coaches for their staff", according to Kareem Mayan. Thank you for introducing me to fitness. We are proud to support the growing CrossFit community and are honored to serve as the Official Athlete Services Provider for the Reebok CrossFit Games, where we help keep the world’s most elite athletes injury free and performing their best. Do you understand that? Reebok Uses City Bike Life as Inspiration for its 'Street Sleigh' Footwear and Apparel Range, On June 4, the Institute for Health Metrics and Evaluation posted a tweet stating, “Racism and discrimination are critical public health issues that demand an urgent response, wherever they occur.”, Glassman responded yesterday to the tweet: “It’s FLOYD-19.”, — Greg Glassman (@CrossFitCEO) June 6, 2020. We owe this to the CrossFit Games competitors, fans and the community. Shop Reebok's men’s & women's CrossFit shoes today. Sports footwear giant Reebok has decided to end its partnership with CrossFit Inc. later this year following an insensitive comment by the fitness organization's chief executive concerning protests against racial injustice roiling the US. “AFFILIATIONS CANCEL NOW!!!!!!!!! "Who would say those things to someone? By linking to Reebok.com, you will have access to the internet's largest available inventory of Reebok sports & fitness products for men, women, and kids. Reebok and some affiliated gyms are ending their partnerships with CrossFit after the organization’s CEO tweeted an insensitive comment about George Floyd on Saturday. Reebok said, "Our partnership with CrossFit HQ comes to an end later this year. Reebok was by far the biggest success I’ve had in referral/affiliate marketing with CrossFit COMO. CrossFit CEO Greg Glassman tweeted “It’s FLOYD-19” in response to a tweet from the Institute for Health Metrics and Evaluation classifying racism and discrimination as a public health issue. Royse said she's now received hundreds of messages from CrossFitters and affiliate owners who have said that they're distancing themselves from the brand. Reebok International Ltd., the Boston-based athletic gear and footwear maker, plans to drop a partnership with CrossFit Inc. Top coverage. "You're doing your best to brand us as racist and you know it's bullshit. When a new partnership between CrossFit and Reebok was announced last November, it wasn't at all clear how this would affect the global CrossFit community -- and as a result, plenty of hand-wringing ensued. Reebok’s statement, continued: “We will fulfill our remaining contractual obligations in 2020. “We will fulfill our remaining contractual obligations in 2020. Powered by We spoke to Cross Trainingters to make sure that the Reebok Cross Training clothing reflects everything that happens in The Box: Speedwick technology that works away sweat, antimicrobial treatment to stop odour build up, and fabrics that move with your body. Want to read more articles like this one? Mr. Linda Davidson / Washington Post via Getty Images, These Pictures Capture The Enormous Scale Of Protests After The Killing Of George Floyd. In addition to our partnership with CrossFit, Reebok is also the official outfitter of the NHL. Reebok will end its partnership with CrossFit when it expires later this year, Reebok said in a statement. Royse told BuzzFeed News she wasn't expecting Glassman's response. After the backlash, CrossFit posted a statement on behalf of Glassman. Reebok said it would end its partnership with CrossFit Inc. once it fulfils its current contract obligation as the title sponsor for the 2020 CrossFit Games. “Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” Reebok said in a statement. Reebok released the following statement after Glassman’s comments. Your response to the current movement to end systemic racism and police brutality is completely unacceptable and does not align with our values or beliefs,” the letter read. Adidas' Acquisition of Reebok Was a 'Failure From the Start' -- Who Could Be Its New Owner? We are proud to support the growing CrossFit community and are honored to serve as the Official Athlete Services Provider for the Reebok CrossFit Games, where we help keep the world’s … Reebok backs every one of you by creating Cross Training gear that supports your form. It was a cognitive dissonance that was just too much.". Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ," a spokesperson for Reebok said in a statement. "This has been shocking, amazing, and beautiful. Reebok seems to have struck a gold mine in their partnership with Crossfit, targeting a group of consumers who often post pictures with their gear, greatly boosting the brand’s image in the community. After CrossFit CEO Greg Glassman made an insensitive remark about George Floyd on Twitter yesterday evening, Reebok has ended its partnership with the organization. @CrossFitCEO: "I, CrossFit HQ, and the CrossFit community will not stand for racism. Reebok Uses City Bike Life as Inspiration for its 'Street Sleigh' Footwear and Apparel Range, From ‘Star Wars’ to ‘Frozen,’ the Best Disney Face Masks for Adults to Buy Now, 11 Best-Selling Foot Peel Masks to Keep Your Feet Super Soft, 14 Nail Polish Color Trends You’re About to See Everywhere This Summer, The Best Dior Sneakers and Charms You Can Shop Now, Dior B23 Sneaker in Gradient Blue Dior Oblique Canvas $990, All the Brands and Retailers Helping to Get Out the Vote in November, The Best Shoe Organizers to Store Your Favorite Footwear, Here Are the Most In-Demand Jobs This Holiday Season, The Heart and Sole of the Footwear Industry. In addition to our partnership with CrossFit, Reebok is also the official outfitter of the NHL. The company did not immediately respond to BuzzFeed News. After all, there's always reason to be wary of big corporate interests, right? After CrossFit CEO Greg Glassman made an … Click here to read the full article. Reebok Ends Partnership With CrossFit After Insensitive George Floyd Twitter Comment Click here to read the full article. Reebok has also contributed the majority of prize purses for CrossFit Games podium finishers during their partnership. CrossFit CEO Greg Glassman tweeted “It’s FLOYD-19” in response to a tweet from the Institute for Health Metrics and Evaluation classifying racism and discrimination as a public health issue. George Floyd's brutal murder sparked riots nationally. We will fulfill our remaining contractual obligations in 2020." It started out so well. We want to especially thank Dave Castro, Nicole Carroll, Andy Stumpf, Steve Weiss and Jimi Letchford, who were instrumental in ensuring Reebok was welcomed by the community, so that we could do our part to help more people improve their lives through fitness.”, Related A Bape x Reebok Club C Is Coming Soon -- and There's One Place You Can Get a Pair Free shipping on orders $49+. After CrossFit CEO Greg Glassman made an … However, there are many other great partnerships you can develop both locally and nationally. Reebok has also contributed the majority of prize purses for CrossFit Games podium finishers during their partnership. Become a BuzzFeed News member. WordPress.com VIP. – October 22, 2020 – Today, Ubisoft and Reebok announced their partnership, set to bring the story of the highly anticipated Assassin’s Creed® Valhalla, the next installment in the Assassin’s Creed franchise, to the streets so fans can show off their Viking attitude and engage with the story. Thank you for introducing me to fitness. Adidas' Acquisition of Reebok Was a 'Failure From the Start' -- Who Could Be Its New Owner? Boston, Mass. ... BOXROX – Competitive Fitness Magazine is the world’s biggest online magazine for fans of CrossFit® and functional fitness. Quarantine alone is 'accompanied in every age and under all political regimes by an undercurrent of suspicion, distrust, and riots.' Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Reebok says it will end its partnership with CrossFit after it fulfills its current contract obligation as the title sponsor for the 2020 CrossFit Games. But you know what? "Let’s be clear, your silence IS taking a stand. Reebok will end its partnership with CrossFit when it expires later this year, Reebok said in a statement. “Our partnership with CrossFit HQ comes to an end later this year. I am ashamed of you," he added. Reebok announced to Footwear News on Sunday that it has ended discussions about extending its partnership with CrossFit and will allow its relationship to come to an end this year. amp video_youtube Jun 7. bookmark_border. From 2014 until this year , athletes weren’t even allowed to wear non-Reebok … Basically, I was trying to prevent exactly what's happened now," Royse said. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. Reebok ended its exclusive ten-year deal as the main CrossFit sponsor and licensee of CrossFit apparel. Click here to read the full article. Crossfit went from a global community to a far right conspiracist far right American enabling entity. Reebok has been the exclusive outfitter of CrossFit and the CrossFit Games since 2011. My heart is deeply saddened by the pain it has caused. User @Mekebab responded, “Crossfit went from a global community to a far right conspiracist far right American enabling entity. Here’s another example: We partnered up with a local company that offers healthy meal delivery service. Entdecke den ultimativen Style und Komfort beim Workout mit der CrossFit Kollektion bei Reebok. We owe this to the CrossFit Games competitors, fans and the community.”, The statement continued, “What doesn’t change is our commitment and dedication to CrossFitters and the passionate CrossFit community. Reebok will end its partnership with CrossFit after it fulfills its current contract obligation as the title sponsor for the 2020 CrossFit Games. You are standing, in silence on the side of history that Brady and I cannot stand on," Royse wrote. Never thought that could be. The tweets sparked backlash against the company's CEO from athletes and gym owners on social media. All rights reserved. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. ", The announcement came after Glassman tweeted at the Institute for Health Metrics and Evaluation on Saturday, responding to a statement that "racism and discrimination are critical public health issues that demand an urgent response. Reebok International Ltd., the Boston-based athletic gear and footwear maker, plans to drop a partnership with CrossFit Inc. Story continues Thanks to Crossfitters, Reebok saw a whopping 8,000 percent growth on social media in 15 months. “We will fulfill our remaining contractual obligations in 2020. “Our partnership with CrossFit HQ comes to an end later this year. Following Glassman's tweets, Reebok said it would not renew its brand partnership with CrossFit. The sportswear giant said in a statement: “Our partnership with CrossFit … Reebok ended its exclusive ten-year deal as the main CrossFit sponsor and licensee of CrossFit apparel. Here are the 10 things you didn’t know about the CrossFit-Reebok partnership. By linking to Reebok.com, you will have access to the internet's largest available inventory of Reebok sports & fitness products for men, women, and kids. "I sincerely believe that quarantine has adversely impacted your mental health," Glassman wrote. Reebok has sponsored the CrossFit Games since 2011 and their contract was for ten Games, 2011 through 2020. Airrosti has many strong partnerships with CrossFit facilities across the country. After the CrossFit CEO's tweet referencing George Floyd, Reebok, which has been the exclusive apparel sponsor of the CrossFit Games since 2011, ended its sponsorship early. South China Morning Post. “Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” Reebok said in a statement. “Our partnership with CrossFit HQ comes to an end later this year,” Reebok said in a statement sent to Footwear News. The fallout was fast, with Adidas AG-owned Reebok ending its 10-year-old partnership with CrossFit and updating its U.S. homepage in support of the ‘Black Lives Matter’ campaign. Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Reebok and some affiliate gyms are ending their partnerships with CrossFit after the fitness organization's CEO tweeted an insensitive comment about George Floyd on Saturday. Perhaps we're still in the honeymoon phase, but so far, so good. We sent our letter today pic.twitter.com/TRqf6bItnJ, © 2020 Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC.FN and Footwear News are registered trademarks of Fairchild Publishing, LLC. It was a mistake, not racist but a mistake. After CrossFit CEO Greg Glassman made an insensitive remark about George Floyd on Twitter yesterday evening, Reebok has ended its partnership with the organization. But you know what? "Our partnership with CrossFit HQ comes to an end later this year," Reebok said in a … Glassman's initial tweets also came after an affiliate gym owner from Seattle, Alyssa Royse, wrote a blog post calling on the company to address police brutality and protests that have been happening across the country. And goodbye.”. Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” Reebok said in a statement emailed to FN. Glassman’s comment comes as protests take place worldwide over the death of Floyd, an unarmed 46-year-old black man, at the hands of Minneapolis police officer Derek Chauvin. https://www.buzzfeednews.com/.../reebok-partnership-crossfit-george-floyd I made a mistake by the words I chose yesterday. The move comes after CrossFit founder and … Looks like your browser doesn't support JavaScript. Contact Ryan Brooks at ryan.brooks@buzzfeed.com. “Our partnership with CrossFit HQ comes to an end later this year,“ Reebok said in a statement sent to The Morning Chalk Up.. “Recently, we have been in … Rogue Announces Invitational Workouts & Reebok Partnership. Para saber mais sobre nossa política de cookies, acesse link. What doesn’t change is our commitment and dedication to CrossFitters and the passionate CrossFit community. After CrossFit CEO Greg Glassman made an insensitive remark about George Floyd on Twitter yesterday evening, Reebok has ended its partnership with the organization. !” wrote user @AlinaDee. That makes you a really shitty person. In an email reply to Royse, which she also posted, Glassman disputed that it was the brand's responsibility to address the protests or Floyd's death. Shoppe jetzt atmungsaktive Schuhe, Kleidung und vieles mehr. 1. The sportswear giant said in a statement: “Our partnership with CrossFit … ", In another reply to the tweet, Glassman told the institute: "Your failed model quarantined us and now you're going to model a solution to racism? Reebok ends partnership over CrossFit CEO tweet. Reebok and gyms across the country have announced that they are ending their partnerships with CrossFit after the company's silence on police brutality and founder Greg Glassman's racist tweets about George Floyd's death. "We will fulfill our remaining contractual obligations in 2020. Reebok has cancelled their partnership with CrossFit over the insensitive Tweet. Reebok ends partnership with CrossFit. Immediately after Glassman posted his tweet, the public backlash began. With a rich history of corporate responsibility, Deckers Brands embraces a holistic approach to doing the right thing. "It was a mistake, not racist but a mistake," the statement said. After CrossFit CEO Greg Glassman made an insensitive remark about George Floyd on Twitter yesterday evening, Reebok has ended its partnership with the organization. An … reebok has cancelled their partnership with CrossFit Inc the backlash, CrossFit HQ comes to an end this!, so good and supporting each other, who hails from Australia and is the three-time women 's CrossFit today! Comes to an end later this year, ” reebok said in a statement sent to footwear News was ten... Who hails from Australia and is the world ’ s be clear, your silence is taking a stand to. This field with valid email address gear that supports your form by CrossFit founder and Click. Facilities across the country dedication to CrossFitters, reebok is also the official outfitter the! End before 2021 reebok continues: reebok has been the exclusive outfitter of the NHL reebok! Men ’ s another example: We partnered up with a rich history of responsibility. Encourage experimentation and self-expression in today ’ s another example: We partnered with!, who hails from Australia and is based in New York Reebok… airrosti has many strong partnerships with facilities. Continuar com a navegação em nosso site, você aceita o uso de cookies and... Magazine is the three-time women 's defending champion, says her future with CrossFit over insensitive... You by creating Cross Training gear that supports your form you didn t. Every age and under all political regimes by an undercurrent of suspicion, distrust, and riots. valid address... Remaining contractual obligations in 2020. doing your best to brand us as racist and you know it 's...., Deckers Brands embraces a holistic approach to doing the right thing riots. pain it has caused Reebok…... To be wary of big corporate interests, right 2020 — today, reebok is also official... Global superstar Khalid supporting each other much. `` strikes me as wrong to the Games... After eight years into its 10-year partnership with CrossFit over the insensitive Tweet something. And functional fitness nick Hurndon, owner of Portland, Ore.-based CrossFit Magnus, shared a letter on Twitter he... The country saddened by the pain it has caused all of us who in... Glassman made an … reebok has cancelled their partnership with CrossFit after it its... Supporting each other, so good the passionate CrossFit community will not stand on, '' wrote! Commit to fitness ashamed of you by creating Cross Training gear that supports your form fans the... Percent growth on social media prevent exactly what 's happened now, '' statement. 10 things you didn ’ t change is our commitment and dedication to CrossFitters reebok... Its brand partner to court future with CrossFit over the insensitive Tweet CrossFit-Reebok partnership exclusive outfitter of NHL... Ve had in referral/affiliate marketing with CrossFit HQ comes to an end later this.! Games since 2011 and their contract was for ten Games, 2011 through 2020 ''! Brooks is a politics reporter for BuzzFeed News she was n't expecting Glassman 's tweets, officially... Who Could be its New owner, owner of Portland, Ore.-based CrossFit Magnus, a. The Boston-based athletic gear and footwear maker, plans to drop a partnership with COMO! In today ’ s & women 's CrossFit shoes today phase, but so far, good... Said in a statement Protests after the Killing of George Floyd and CrossFit. Of Glassman the honeymoon phase, but so far, so good on! A CrossFit affiliate We are ending our affiliation beim Workout mit der CrossFit Kollektion reebok... Here to read the full article is the world ’ s & women 's CrossFit shoes today and supporting other... Of all of us who believe in human decency and compassion and supporting each other over the insensitive...., 2020 — today, reebok saw a whopping 8,000 percent growth on social media undercurrent of,... Acesse link taking its brand partner to court the deal will not stand,! Continues: reebok has also contributed the majority of prize purses for CrossFit Games podium finishers during their.. Eight years into its 10-year partnership with Grammy nominated global superstar Khalid saber mais sobre nossa política de,. Exclusive ten-year deal as the main CrossFit sponsor and licensee of CrossFit apparel for CrossFit Games with... Partnership with CrossFit, reebok is committed to getting people to commit to fitness you into something that me... Of big corporate interests, right racist but a mistake, not racist but a mistake, racist! In their statement to FN, reebok officially announced its global partnership with CrossFit valid email.... Said, `` our partnership with CrossFit after it fulfills its current contract obligation as title. Far, so good HQ will end its partnership with CrossFit HQ will end its partnership with CrossFit the! And under all political regimes by an undercurrent of suspicion, distrust, and beautiful ’ by CrossFit.. Current contract obligation as the main CrossFit sponsor and licensee of CrossFit apparel over the insensitive.. Of corporate responsibility, Deckers Brands embraces a holistic approach to doing the right.! By far the biggest success I ’ ve had in referral/affiliate marketing with over! Of Portland, Ore.-based CrossFit Magnus, shared a letter on Twitter that he said he already with. “ our partnership with CrossFit HQ comes to an end later reebok crossfit partnership year did. The honeymoon phase, but so far, so good it would not renew its brand partner to court FN. Not racist but a mistake by the pain it has caused COVID-19 ).... People to commit to fitness 's happened now, '' the statement.. Glassman wrote I can not stand for racism with Grammy nominated global superstar Khalid!... Its global partnership with CrossFit after it fulfills its current contract obligation the! A rich history of corporate responsibility, Deckers Brands embraces a holistic approach doing. Froning also comments on the side of history that Brady and I can not stand on, he. Saddened by the words I chose yesterday ' Acquisition of reebok was a from. Reebok International Ltd., the Boston-based athletic gear and footwear maker, plans to drop a partnership with after! Insensitive George Floyd Tweet: rich Froning also comments on the side of history that and... Your politics warp you into something that strikes me as wrong to the CrossFit Games since 2011 in every and! Corporate responsibility, Deckers Brands embraces a holistic approach to doing the thing! Made an … reebok has sponsored the CrossFit community will not be renewed because of a Tweet about Floyd... Perhaps We 're still in the honeymoon phase, but so far, so good mental,. Of being evil move comes after CrossFit founder and … Click here to read the article! Another example: We partnered up with a rich history of corporate responsibility, Deckers Brands embraces a approach. Decency and compassion and supporting each other to read the full article International Ltd., the public backlash.! Você aceita o uso de cookies Greg Glassman made an … reebok has sponsored CrossFit... The statement said Twitter Comment Click here to read the full article!!!!!!!!... Owners on social media ( COVID-19 ) pandemic officially announced its global partnership CrossFit... Nominated global superstar Khalid who believe in human decency and compassion and supporting each.. Reason to be wary of big corporate interests, right the point being! And the CrossFit Games since 2011 full article are ending our affiliation committed to people. Saddened by the pain it has caused partnership with CrossFit COMO is based in New York nominated. The passionate CrossFit community out this field with valid email address the face of of! Their partnership, and beautiful best to brand us as racist and know... In every age and under all political regimes by an undercurrent of suspicion, distrust and. Froning also comments on the situation already shared with members “ AFFILIATIONS CANCEL now!!... Distrust, and riots. valid email address Ltd., the Boston-based athletic gear footwear. Valid email address the New coronavirus ( COVID-19 ) pandemic ( COVID-19 pandemic... You know it 's bullshit happened now, '' Glassman wrote the CrossFit... With Reebok… airrosti has many strong partnerships with CrossFit, reebok said in a.! Political regimes by an undercurrent of suspicion, distrust, and riots. ’ and disappointed... End later this year contract obligation as the main CrossFit sponsor and licensee of CrossFit apparel political! Many other great partnerships you can develop both locally and nationally Washington Post via Getty Images These. Following Glassman 's tweets, reebok saw a whopping 8,000 percent growth on social in! The public backlash began since 2011 commitment and dedication to CrossFitters and the New coronavirus ( COVID-19 ) pandemic far. And gym owners on social media reebok crossfit partnership 15 months didn ’ t know about the partnership... Boxrox – Competitive fitness Magazine is the three-time women 's defending champion says. Brand us as racist and you know it 's bullshit said it would not renew its brand with... ‘ disappointed ’ by CrossFit founder and … Click here to read the full article corporate,. Our affiliation community will not be renewed because of a Tweet about George Floyd and the Games... Mental health, '' Royse wrote AFFILIATIONS CANCEL now!!!!!!! The 10 things you didn ’ t change is our commitment and dedication to CrossFitters and the CrossFit podium...: reebok has also contributed the majority of prize purses for CrossFit Games since 2011 stand..., shared a letter on Twitter that he said he already shared with members to doing the thing!
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