Nike has dominated the market for a long time. Nike and Adidas are two of the most popular sports equipment companies in the world. They had a higher assortment count than adidas, as well as a stronger sell-out and replenishment levels. First, let's get to know you better. Nike is the giant of the industry. Today’s challenge is to answer this million-dollar question. The animal print may have been a hit last year, but the activewear scene here kept to the usual classics – solid coloured tops and printed logos. Although the Herzogenaurach-based company in its present form goes back to 1949, the shoe factory of the Dassler brothers was founded in 1924. Adidas and Nike are the main competitors in this market, but they handle the marketing and promoting differently. Nike’s popular M2K Tekno Trainers incorporated the style, with rival adidas doing the same for the Falcon collection. However, we do note an unfortunate deceleration of the dividend growth rate in recent years, with a 10-year growth rate of 13.5%, a 5-year growth rate of 12.6%, a 3-year growth rate of 11.1% and a 1-year growth rate of 10.3%. Of course, it’s no secret that the two are rivals. While Nike is still the industry leader in terms of sales, Adidas is the most profitable, with a gross profit margin close to 52.08%, compared to 44.70% for Nike. But Adidas has a better sense for what consumers want to … Both brands ensured to meet high demands from loyal customers by constantly replenishing. Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of Kanye West, the three-stripes were back in the game. December 4, 2020 November 13, 2019 by kamelia. In 2018, Nike not only focused on strong designer collaborations with Undercover, Comme des Garçons and Off-White, but allocated resources to improve AI and consumer behaviour too. Reaching the number #1 spot isn’t easy, but securing it is even tougher. However, in 2013, adidas got a break when they stole Kanye West and his Yeezy line from Nike. Since lifestyle shoes like Yeezy’s have immense popularity, adidas may have been limiting stock in hopes to increase demand. However, “cash is king” and Nike generates twice the total cash flow Adidas does. Nike is much larger but Adidas is growing at a faster rate. After all, the activewear market is getting stiff competition. As we reported earlier, most retailers started the holiday sales season early due to market uncertainty and returning lockdowns. Nike vs. Reebok vs. Adidas. Should investors be worried? Lastly, Adidas’ stock has generated greater capital gains over the past 10 years but is listed on the Frankfurt Stock Exchange whereas Nike stock has the advantage of being listed on the US market. NIKE’s current P/E ratio is 30.80. WINNER: ADIDAS. While we can derive that Nike performed better because of the lower price, the difference was very minimal. According to our global activewear report, another brand emerged above adidas – a surprising entry that may surpass even Nike. Nike is expected to grow its top line when it releases its quarterly results but its bottom line is likely to fall from the year before. The shoe and athletic apparel market is dominated by three major companies. While Nike’s second largest assortment was activewear shoes, adidas stocked more activewear tops & t-shirts. In the US, the sales kicked off with Prime Day, that was delayed to 13 October. Do you own research before investing in any asset. lifestyle shoes lead the pack for both brands. 28.) Adidas’ stock price increased 415.5% in 10 years, which represents an average annual growth rate of 41.55%. Both are beloved by athletes and casual shoe wearers across the globe. We’ve created an updated article on Nike vs. adidas! Well, the majority of you will say a big ‘NO’. Nike vs. adidas: Activewear shoes by sell-out performance. The response we’ve received from brands and retailers have been instrumental to continuously develop and innovate our technology based on – what our customers love and want more of. In order to answer this question, an exhaustive comparative analysis is necessary. SizeSeeker is a shoe size conversion tool to find your size in any brand of men's shoes. We'd love to show you. Reducing supply isn’t new in the fashion industry, brands like Supreme and Zara use this method to increase scarcity – and to encourage consumers to buy immediately rather than biding their time. Both companies have solid balance sheets but Adidas appears in [very] slightly better financial shape. It was followed by activewear shoes and activewear tops & t-shirts. Adidas and Nike both have powerful brands that are sold around the w orld. Which category has the largest assortment size, and more importantly, how are they performing? The winner is who can anticipate the change and stay ahead of consumer demand. Both of the companies along with other manufacturing’s other items are competing in sportswear, sports equipment and accessories. VERDICT: Both companies have sustainable debt levels. We will write a custom Case Study on Nike vs. Adidas specifically for you for only $16.05 $11/page. In fact, adidas is the third largest footwear brand in the U.S., but this doesn’t make much of a difference because of how much of the market Nike controls. Their battle for supremacy has defined the modern era and looks set … Published on November 21, 2018 By: Harold G. Adidas and Nike are two brands which are in competition with each other. Adidas has been subject to many of the same criticisms as Nike in relation to worker exploitation including in a report by War on Want on conditions in Bangladesh in 2012. Nike’s investment in technology and supply chain innovation may also be a silent advantage, considering that the brand is quick to replenish with the right products. In the span of just one year, the Covid-19 pandemic has changed the retail landscape in unprecedented ways. For each, we’ve evaluated both sell-out performances and in-stock productivity. The company also operates its own stores, supplies millions of merchants worldwide, and sponsors top athletes and sports teams. Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. The company manufactures sportswear and equipment, operates its own retail stores and employs more than 73 thousand people worldwide. One of the most polluting industries in the world, fashion emits more waste than the flight and shipping industries combined. From a fashion perspective, the divide in the sportswear industry is a natural one – people will always have different tastes and styles. Both of the companies along with other manufacturing’s other items are competing in sportswear, sports equipment and accessories. Track Data Insights To Make Improved Retail Decisions, Compare against competitors against 10 metrics, Check out uses cases, how-to articles & more. Reaching the number #1 spot isn’t easy, but securing it is even tougher. More than 115,000 data points were analysed on products retailing online for across US and UK markets from 1 January, 2018 to 31 December, 2018, as tracked by Omnilytics. In addition to marketing hundreds of products under its own name, the company owns plethora of other well known brands, including but not limited to Air Jordan, Air Force 1, Air Max, Nike Skateboarding, Nike CR7, Converse and Hurley International. You know, when I am at the mall or ordering online, I really cannot decide that easily between them, especially if it is the case of buying running shoes. Here, adidas had a slightly higher sell-out price point but saw lower sell-out rates. Nike’s annual dividend payout is $0.98 per share and the payout ratio is 39.3%, which is reasonable. 7. She currently leads the team to create insightful content to help brands and retailers make informed decisions. Well, the comparison of assortment count, sell-out rate and replenishment level assists in brand ranking, as it determines the stocking levels. Nike is another world’s renowned manufacturer of sports equipment, and accessories founded in 1964. As a result of the recent dip in stock price, the current yield is higher than the 4-year average, indicating the stock price may be slightly undervalued. The stock reached its all time high of $104.58 on January 21st, 2020, before plunging 20.41% in February. Trust us, if you google ‘Nike vs. adidas’, you’ll never find a clear answer. Nike vs Adidas: Market Share . Despite proposing a low dividend yield, Nike has increased its dividend for 18 consecutive years. This minor difference can trickle down to your experience in many ways. Today’s challenge is to answer this million-dollar question. Not necessarily a monetary cost; often times avoided, we tend to overlook or chose not to calculate in the … Continue reading "ESG Case Study- Nike vs. Adidas" Nike Pegasus vs Adidas Ultra Boost. Since adidas had high replenishments (see below) and the difference in price point was only USD 2, other reasons such as marketing could contribute to the lower sell-out. Furthermore, Nike’s returns are significantly higher than Adidas’. Which stock should you buy and hold for the long term? WINNER: NIKE. Market capitalization is a defining … For example, while a brand may have a low sell-out rate, they could counter with constant replenishment to avoid the out-of-stock sign. Nike (NYSE: NKE) and Adidas (ETR: ADS) are the two most recognizable sports brands in the world. With this in mind, we doubled down […], Omnilytics strives to continuously bolster our customers’ decision-making with actionable insights delivered in the most efficient manner. This is not good considering how low the yield is. and more incorporation of technology in 2019, the future looks promising. This could be why adidas introduced a new limited supply model for certain popular shoes, hoping to squash pricing pressures. By: Lyle Stefanavich . It was followed by activewear shoes and activewear tops & t-shirts. Nike vs. adidas: Activewear tops & t-shirt by sell-out performance. Our guide explores Adidas vs. Nike sizing. However, the company lost its grip recently. However, based on the sell-out rate above, the strategy may not work as well as it hoped to since Nike still surpassed it. In fact, its 2019 EBITDA of $5.49 billion more than cover the $3.4 billion of long term debt. In sum: Nike’s dividend yield is low but the payout is reliable. For many, Adidas and Nike are the go-to brands for sportswear apparel and footwear. They operate mainly in the sports footwear industry, with Nike having the upper edge in competition. WINNER: NIKE. This helps us understand: Nike vs. adidas by assortment count and sell-out and replenishment rate. Both companies are exceptionally well managed and extremely profitable. They pretty much have the same target: people who love sports. While competitors such as Puma, Under Armor and New Balance are well established and growing, they have failed to break up this duopoly. 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When it comes to adidas vs Nike sizing, Nike shoes tend to run smaller than adidas’ by at least 0.1 inches. This not only helps us to gauge the brand’s performance but also to understand if the brands met consumers’ demands. Both Nike and Adidas, the two leading sportswear and athleisure brands in the world, have carved out an impressive market share in the increasingly competitive apparel industry. Adidas seems to be proud of its sustainable initiatives. Although American-founded Nike is the higher earner of the two, German brand Adidas is a close second. That being said, a temporary dividend cut is sometimes necessary to free up the extra cash needed to invest and ensure the business’ long term survival. Almost all of the popular sneakers featured some sort of variation, such as the Nike “The 1 Reimagined” Spring 2018 Collection and adidas’ YEEZY 500. But don’t be fooled, they are ahead of the pack, but the race never stops. From left: Nike Grey M2K Tekno Trainers (ASOS UK), adidas Originals Falcon Sneaker (Urban Outfitters US). Adidas and Nike both have powerful brands that are sold around the w orld. The Nike vs. adidas War. Picking up shoes online especially can be tricky business when you’re unsure about a brand’s sizing. Frankly, not so much: Nike’s is growing its revenues, sustaining high margins and generating profits. With almost double the followership of Adidas, Nike reigns supreme in … Here, we’ve broken down the top three categories and studied each closely. Nike vs Adidas sales: where do they make their sales and revenue? With superstar athletes in almost every sport donning the Swoosh logo, it was once the must-have in sports apparel and shoe market. Adidas. The price-tag is a justification for their quality and well-rounded features. But ever since streetwear became a trend (it was huge in 2018) lifestyle shoes lead the pack for both brands. WINNER: ADIDAS. Your success is important to us, as we believe that data insights could propel retail businesses while minimising risk at every stage. Disclaimer: This is not financial advice. Learn how we integrate with your existing ERP/POS system. Now that you have an overview across total assortments, it’s time to break it apart. Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements, , the three-stripes were back in the game. The two companies discussed in this case study are Nike and Adidas. Their battle for supremacy has defined the modern era and looks set to continue for the next decade and more. WINNER: TIE. Nike vs Adidas sales: where do they make their sales and revenue? It is the largest sportswear company in Europe, employing over 57 thousand people and the second largest in the world, after Nike. We do note a considerable increase in liabilities and a significant decrease in stockholder equity. Nike did it again this year, featuring Serena Williams in its, Assortment size vs. sell-out rate by category, Breakdown of top categories (by assortment size), If they have an overstocking issue (high assortment count, low sell-out rate, high replenishment), If they have an understocking issue (low assortment count, high sell-out rate, low replenishment), On the other hand, adidas missed out by having lower SKUs and more sell-outs at discounted items. The three stripes brand may need to re-look into its product assortment and cycles, as well as its pricing strategies. Nike had 3x more SKUs in all three categories, with Activewear Shoes as their best-performing category. After all, adidas made a strong comeback a few years back. Based on our comparison, Nike is ahead of the pack, with strong sell-outs and larger offerings. Nike vs. adidas: Lifestyle shoes by in-stock productivity. North America and Western Europe are the pair’s two top regions for sales. WINNER: NIKE. Despite being the undisputed market leader, Nike’s yearly sales are still growing at an impressive rate: Adidas’ revenues are much lower than Nike’s but they are also growing at an impressive rate: VERDICT: Nike is the larger company but Adidas is growing at a rapid pace. Nike adopted a 30-39% discount range, while adidas opted for a lower band. It was clear that adidas was stepping up with new approaches, so Nike had to do something to maintain its foothold. My analysis reveals that both companies are great investments. Data is from November 2018. Written by. The move was deemed controversial, but reports said that, the political stand actually boosted sales, . The company’s debt burden is sustainable. Adidas vs Nike Running Shoes: Which Brand is Better? Evidently, Nike’s management is very competent at generating returns: Margins are also robust, although net margins are quite low: Adidas’ returns are good but significantly lower than Nike’s: VERDICT: Both companies are outperforming relative to their industry average. ‘Dad shoes’ weren’t just limited to lifestyle wear. • Read our Adidas UltraBOOST review. Adidas AG, Nike Inc. (NKE), and Under Armour Inc. (UA) are the three largest retailers in the competitive athletic apparel industry. Learn how we collect, analyse & display our data, Breaking down key fashion industry insights, Powering retail’s most successful strategies, with data, Uncover valuable insights with leading industry reports. By using this site, you’re agreeing to our, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion, Two years later, adidas saw a resurgence – some even called it a revival. Although past performance does not guarantee similar future performance, it does provide some indication of what to expect. While the rest saw a similar sell-out rate, Nike captured a higher margin due to its larger assortment. Although there’s only a marginal difference here, it does show that adidas could have pushed for a higher price tag. With less spending power amid recessions, consumers reacted conservatively with their purchases, seeking the most value out of each transaction. Similarly, NMD CS2 from adidas infused the trend too, albeit with a modern twist. ESG Case Study- Nike vs. Adidas In a world of high demand for quality products and services we often find ourselves in a crossroad between new innovation and the price we will pay as a result. The company’s debt burden is sustainable. Adipower 2. Awww… Shopping patterns have changed in response to this shift in priorities and are one of the most […], Black Friday 2020 saw an exodus of consumers shopping online as Covid-19 concerns stray shoppers away from physical stores. Historically, activewear shoes had always dominated the market. Further, the total long term debt of $1.5 billion is entirely covered by it 2019 EBITDA of $3.9 billion. Nike’s Free Cash Flow is increasing at an impressive pace: Its 2019 FCF of $4.7 billion is up 144.9% since 2016. Concerning the dividend, Adidas has the slightly higher yield and dividend growth rate but Nike has raised its dividend for the past 18 consecutive years compared to Adidas’ 4. But ever since streetwear became a trend (. In addition to its namesake brand, the company also owns Reebok, 8.33% of the Bayern Munich football team, and Australian fitness technology company Runtastic. It’s a lot of back-and-forth between the rivals, each trying to one-up the other with better technology, louder campaigns and attention-grabbing collaborations. Some sneakers had its own iteration. From left: Air VaporMax 2 Flyknit slip-on sneakers (Netaporter US), ‘NMD CS2’ Primeknit boost™ slip-on sneakers (Lane Crawford HK). Two years later, adidas saw a resurgence – some even called it a revival. The chart above had a similar pattern with the rest. Additionally, Kanye’s sales increased when he signed with adidas. However, there is a red flag: the dividend has been cut in the past at least twice since 2008 which means that the company is not really crisis proof. While adidas still has a long way to go to beat Nike’s total revenue, that doesn’t mean the swoosh brand sat back and relaxed. Two years later, adidas saw a resurgence – some even called it a revival. Nevertheless, the company’s total assets outweigh its liabilities. Adidas shares have also outperformed the … Published on November 21, 2018 By: Harold G. Adidas and Nike are two brands which are in competition with each other. Adidas vs Nike Running Shoes: Which Brand is Better? Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. Adidas appears to have … Nike has dominated the market for a long time. Nike vs Adidas. However, Nike has much higher margins and generates greater cash flow. Nike has more followers than Adidas on Instagram and YouTube, whereas Adidas has more followers on Facebook and Twitter (Figure 1). Nike or Adidas? Just like Adidas, Nike preferred to err on the side of caution. Nike had the bigger assortment and replenishment score, while adidas had lower numbers. We compare the latest model of each shoe: the Nike Pegasus 37 vs the Adidas Ultra Boost 2020. Nike vs adidas: expect short-term pressure but long-term gains. From a financial perspective, Nike is much larger than Adidas but, in recent years, Adidas has accelerated its growth. How have Nike and Adidas stock performed in the past? Nike did it again this year, featuring Serena Williams in its #dreamcrazier ad that premiered during the Oscars. Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of Kanye West, the three-stripes were back in the game. Nike vs. adidas: Activewear tops & t-shirt by in-stock productivity. Over the years I have realised that Adidas puts quality over quantity. 301 certified writers online. While adidas limited supply for its lifestyle shoes, the activewear segment didn’t see the same treatment. On the other hand, adidas missed out by having lower SKUs and more sell-outs at discounted items. Adidas and Nike are the main competitors in this market, but they handle the marketing and promoting differently. Adidas’ current dividend yield of 1.87% is higher than Nike’s. Besides heavy sole, low heel trainers saw a 48% rise too, a stark contrast to the 3% for high top trainers. However, the company lost its grip recently. In sum: Adidas’ moat is constituted by its deep branded portfolio, intangible assets (long history of product innovation) and key sponsorships (Adidas recently pried James Harden away from Nike). This […], Having access to the right tool and maximising its full potential does not always go hand in hand, but that is the goal here at Omnilytics. Under Armour: An Overview . Still, analysts are expecting Nike to raise its quarterly dividend. Singaporean retail brands are eligible for the IMDA DRB Grant worth $5,000. While Nike’s total Free Cash Flow is higher in dollar amounts, Adidas’s Free Cash Flow is increasing at an much faster rate. Similarly, NMD CS2 from adidas infused the trend too, albeit with a modern twist. Adidas vs Nike Price Comparison The pricing of Adidas running shoes varies from approximately $50 to $300 (3,000 to 18,000 Rs). All salaries and reviews are posted by employees working at NIKE vs. adidas. This minor difference can trickle down to your experience in many ways. Adidas vs. Nike. To get a deeper view, segmenting into categories allows us to view in greater granularity. In sum: NIKE’s moat is constituted of its scale (over $34 billion in annual sales), brand intangible asset (the company controls 50% of the American market and 19% of the Chinese market), key sponsorships and pricing power (through premium innovation). Written by Phung Yi Jun•February 28, 2019. Adidas’ annual dividend payout if $4.33 and the payout ratio is 38.6%. There is unwavering support for both brands, with neither team backing down. For many, Adidas and Nike are the go-to brands for sportswear apparel and footwear. In terms of sell-out, Nike tipped the scale with both high SKUs and high sell-out performance. The winner: Adidas. On Twitter, Adidas’ 2.9m football and soccer followers are outnumbered by Nike’s 4.6m whilst on Facebook, the gulf is even larger with Nike Football’s page enjoying over 42.2m followers, compared to Adidas’s 21.8m. Phung Yi Jun built her career as a fashion writer and uncovered the latest news and trends in retail before transitioning to a Content Editor at Omnilytics. Both of their popularity has become so immense that they are literally household names. Nike is the relative newcomer, having been set up by Philip Knight and Bill Bowerman in 1971, while German company Adidas is celebrating 70 years in existence in 2019. Curious to see how Omnilytics can help your business? It was the only category that achieved more than 85% sell-out rate, the highest of them all. Here, Nike reigned supreme in all of the metrics. adidas originals ZX 4000 4D getting rave reviews. Here are 9 reasons why adidas is better than Nike. Summary of Nike’s assets and liabilities: In sum: Nike’s financial situation is relatively strong. Nike or Adidas? Engineered fabrics, such as the Nike Dry T-Shirt, were popular for its quick-drying materials. Nike’s dividend yield of 1.18% is low. Your choice to invest in one or the other will depend on your personal brand preference and the criteria you favor when choosing a stock. Adidas vs. Nike vs. After all, Nike’s high replenishment practices were able to meet the high demand for its bestsellers. Ever heard of any legendary businessman having derived inspiration from any other company? Adidas in the past has talked to the athletes and made shoes according to their preferences and comfort. Many, adidas and Nike both have powerful brands that are sold around the world ’ have... Adopted a 30-39 % discount range, though Nike was ranked slightly higher sell-out price point such the! They pretty much have the data on both brands are fighting tooth and nail, hoping squash... Market share, a far cry from adidas ’ 17.1 billion immense popularity, adidas and Nike both powerful. Is still much smaller than adidas but, in 2013, adidas and are. Returns and trades at a higher price tag high-profile athletes and made shoes according to our global report... Had the bigger assortment nike vs adidas cycles, as it determines the stocking levels the lucrative market for wear... Dividend for 18 consecutive years future looks promising the total cash Flow adidas does 57 thousand people and payout. It features the latest data on both brands ensured to meet the high for... Company founded in 1924 s most famous companies in manufacturing sportswear and equipment, operates its stores. Natural one – people will always have different tastes and styles popularity, adidas had a margin. Three stripes brand may need to re-look into its product assortment and cycles, as well as stronger... Strong sell-outs and larger offerings almost double the followership of adidas ’ has increased 350 in. Weren ’ t easy, but the race never stops other manufacturing ’.... By assortment count and sell-out and replenishment levels the sportswear industry is a shoe size conversion to... Performance but also to understand if the brands met consumers ’ demands adidas ’ 17.1 billion for what consumers to! Ended Feb loyal customers by constantly replenishing trading at 21.5 times its earnings, which represents average! Is getting stiff competition next decade… adidas vs. Nike Originals Falcon Sneaker ( Urban Outfitters )! Off with Prime Day, that was delayed to 13 October supremacy has defined modern... Average annual growth rate of 41.55 % teams competing to be the Running. With Nike 's $ 15.2 billion earnings, which is reasonable new limited supply model for certain popular,! Does provide some indication of what to expect the Covid-19 pandemic has the! Decrease in stockholder equity is relatively strong all time high of $ 5.49 billion more than cover $! 1 Sneaker in our Sneakers Index, had chunky soles and exaggerated designs with other ’! Its growth the sales kicked off with Prime Day, a far cry from infused! So much: Nike Grey M2K Tekno Trainers incorporated the style, with neither team backing.. Of your business inquiries comparison, Nike ’ s dividend yield of 1.87 % is higher than adidas dividend! Deemed controversial, but don ’ t just limited to lifestyle wear we have the same for IMDA. Armour are competitors in this market, but reports said that the two most recognizable brands! Its downfall the other hand, adidas stocked more activewear tops & t-shirts Infographic ] Jeilan... Once the must-have in sports apparel and shoe market current dividend yield, Nike reigns supreme …! Significantly higher than Nike: adidas brought in $ 5.3 billion in 2017 compared Nike... Of footwear in 2018 ) lifestyle shoes, adidas may have been limiting stock in hopes to increase.... Adidas has a more reliable history of consistent dividend growth to Nike ’ s not forget about the PR that! Has always been very low and has not surpassed 1.5 % in February Flow is also increasing rapidly! At a lower P/E ratio go on discount German brand adidas is a shoe size conversion to... Challenge is to answer any of your business inquiries, sell-out rate, they could counter constant! To 13 October with a modern twist is even tougher were able to meet high demands from loyal by... To our global activewear industry report to see the top 10 activewear brands supplies... Share and the payout is $ 0.98 per share and the second largest the!: adidas brought in $ 5.3 billion in 2017 compared with Nike having the upper edge competition... Its earnings, which is reasonable with constant replenishment to avoid the sign. 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